Frederik Roijé wished to create an environment that encourages a retreat back to nature via an architectural statement and chickens. Whether you live in the country, but especially if you’re in an urban environment and are allowed birds to breed, to lay fresh eggs, this concept is worth a peep.
“To eliminate the estrangement from our origin respecting nature will be necessary. Designing a special place will give nature its space. Even in urban society.”
“People have gotten estranged from the villages and from living in nature. All in all, it seems as if the human of 21st century has somewhat lost his roots, his origins and his respect for nature. Hopefully, through this “egg-cellent” design the hens will create an emotional wake-up call like the ones hens and roosters are intended to do. We could only wish that this wake-up call will make humans reconsider the space and the place which nature deserves in our lives.”
Frederik Roijé graduated in 2001 from the renowned Design Academy in Eindhoven, where his preference for interior products surfaced. During his studies Roijé did internships at prestigious design studios such as Piero Lissoni and Marcel Wanders. In 2003 he started his own design studio in Amsterdam. His studio specializes in interior and product design, with a strong focus on concept and renewal. Worldwide attention has been given to his designs. Droog Design included designs of Frederik Roijé in their collection. Frederik Roijé’s work can be seen in several museums and important design events in Milan, Prague, Sweden, Tokyo, London, New York and Amsterdam.
Breed Retreat was exhibited at Milan 2010. Photos courtesy of the designer. Breed Retreat is made of wood finished with a durable grey coating and measures 260 x 260 x 180 (l x b x h) cm.
Designer: frederik roijé