Why. Herman miller.
Committed to sharing the stories behind their designs, Herman Miller launches WHY, a digital platform for brand journalism and exclusive content. For the launch, Herman Miller collaborates with Dutch illustrator and animator Christian Borstlap in whittling down 108 years of Herman Miller design history into 108 seconds.
[ mission statement ] At Herman Miller we think, learn, and communicate through design. It is the language with which we share new ideas and address the problems people face. Before we decide what we do and how we do it, we must first ask “why?” It is in this spirit of inquiry that we approach the stories we tell on WHY. For us, design is never just about a finished product. It is a narrative that extends from the designer’s vision to the people it touches and places it transforms. With WHY, we invite you to discover why we do what we do at Herman Miller. [ why ]