hem at play in shoreditch design district. london design festival 2019.
during this year’s london design festival, stockholm-based design brand hem will take over the redchurch room in shoreditch to launch the incredible house of cards by dutch designer bertjan pot; the brand’s second product from a new accessory collection curated by modern design review.
pot, who is known for his playful and whimsical designs, was tasked by with the creation of a piece that epitomizes the idea of a ‘decorative accessory’. like all the items in this growing collection of works, the emphasis has been on the creation of an expressive object that is characteristic of the designer’s ethos and way of working. the incredible house of cards is a modular sculpture crafted from cardboard. it uses a simple assembly method that when realised creates an optical illusion through the perception of color depending on the position of its viewer.
laura houseley, editor-in-chief of modern design review, is charged with introducing hem to a pool of creative independent design talents and commissioning unique works that are reflective of their designer’s oeuvre whilst also addressing the notions of decorative accessories. milan design week saw the debut of the superscene collection; an oversized landscape of ceramic rainbow, cloud and flowers by london-based artist john booth and ceramicist ian mcintyre who have joined forces under the name supergroup. the limited edition collection will be available to purchase online through this summer and will also be on display during london design festival alongside the brand’s latest and upcoming furniture launches by designers max lamb and lucidipevere.
the immersive installation features 100 limited edition products. an unmissable stop on shoreditch’s design triangle. hem will not only take over the entire venue at 28 redchurch street but also paint its front facade to reflect the playful interior.
17-22 september 2019
tues 10am-7pm (press preview), wed-fri 10am-7pm, sat 10am-6pm, sun 10am-4pm
the redchurch room
28 redchurch street
tube > shoreditch high street