barovier&toso in shanghai and nyc.
the international furniture market has always been the market of reference for barovier&toso, which exports over 80% of its production all over the world. participation in some of the most important worldwide trade fairs in the furnishings and lighting sector is therefore a key part of a strategy of operation on the world’s leading markets.
this is why barovier&toso has decided to be on hand for two very prestigious events in november, almost simultaneous but separated by a distance of 12,000 kilometers.
the furniture expo in shanghai (shanghai exhibition centre, 19-21 november 2016) is making its debut, and can already rely on the participation of the leading italian brands in the field of furniture and lighting.
the barovier&toso stand, at the central hall, is organized around the iconic chandelier par excellence – the taif – accompanied by some of the most outstanding chandeliers in the company’s catalogue.
boutique design new york – bdny (javits center, 13-14 november 2016) is the leading fair for the hospitality and leisure design industry, serving the eastern united states, canada and europe. every year the event brings together architects, designers, agents and hotel owners with manufacturers and dealers of high-level design products for the world of hospitality.
this industry is of central importance for barovier&toso, especially on the american market where high-end made in italy is recognized for its superiority with respect to the competition, and seen as a synonym for style, elegance, attention to detail and quality, in terms of the materials utilized and of fine craftsmanship.
for this fair, barovier&toso has created a stand for the display of chandeliers with a high potential for customization, therefore perfect for the hospitality sector, as well as various table lamps that are among the items most sought after by professionals in this field.
with its exhibits at these outstanding international events, barovier&toso confirms its role as a global corporation with a long-term vision, guided by the ability to bring innovation to tradition that has always set the company apart.