As with all the better iPad magazines, there’s effectively two layouts to almost every page, one designed for portrait orientation, one for landscape. Flipping between the two can reveal extra content and different picture versions. And there’s plenty of video, both in stories and the ads.
Murdoch is betting that people who have become used to paying nothing for content online will be happy to pay 99¢ a week for an iPad newspaper. And early in this game there are many sceptics. Stay tuned. [full story the guardian]