a new icon in watches.
for some people watches are a status symbol – the bigger and blingier the better.
For others they merely tell the time. We’re not concerned with either group, only with those who consider a watch like any other design element in their life, as something that’s functional but also interesting, designed to make life both easier and better. For those people there is & Design, a Japanese studio with four bold watches, the Pentagon, the Hexagon, the Icon and the LED. Let all those who can’t read time without a little help (like actual numbers on a watch face) be warned. These timepieces are stripped away of all extraneous information and rely on simple geometric shapes and basic yet striking color combinations. The first one to grab my eye was the Icon, which, with “a nod to the era of 8-bit computer graphics” has a face like an old Mac icon. The Hexagon and Pentagon take similar design cues, and the LED rounds out the bunch with a pop of color. ($75, at the MoMA store)
designer: & design
