Claudia Garay

The Design Supermarket showcases 7 top new designers chosen by Salone del Mobile 2014 until 25 December. The selected designers realize exposure, connect to customers, and sell their work. Daily, over 25,000 international visitors attend the Design Supermarket of la Rinascente.

These designers embody this years theme “Design, Innovation & Craftsmanship.” Modern process and traditional techniques identify a unifying motif of natural elements.

[ 7 chosen designers are ] I don’t believe in design, I believe in ideas
Uto Balmoral creates ornamental modular objects for the table named “molding.” His work in marble mimics the look of cast plaster architectural forms. Creating those forms in marble gives a surrealism to the grouping. The items can be functional or decorative.

Tania Da Cruz seeks discovery of the poetic when choosing a project. Small plastic dolls wigs blown up into furniture for “Playmobilia.” The stool set explores the interplay between play, function, memory, and scale.



Dossofiorito is Livia Rossi and Gianluca Giabardo, an Italian duo based in Verona. “The Phytophiler” series of terracotta vases were created to multiply and enhance the common houseplant. Handmade with embellished ledges for the plant lover to add tools such as magnifying glasses and mirrors.

French designer Arturo Erbsman‘s “Water Lamps” are mini atmospheric glass lights. Condensation in the piece changes when the warmth of light bulbs meet the coolness of water. Time becomes a third component of “Water Lamps” as the piece changes as the elements react.

The work of Claudia Garay examines the relationship between nature and technology. “Mush” the mushroom inspired light has wooden base and a ceramic top. The battery powered LED lights reflect up into the dome generating an ambient glow.

Japanese designer Tsukasa Goto works and lives in Italy. “Agriculture” and “Geographical,” give the impression of earth viewed from a plane. The colors harken back to Italian light and farm fields. Created in marble, Goto plays with traditional Italian materials. Goto describes this series: Miniature>decreasing great things. Enlargement< increasing little things.

‘I don’t believe in design, I believe in ideas’. Uto Balmoral creates ornamental modular objects for the table named “molding.” His work in marble mimics the look of cast plaster architectural forms. Creating those forms in marble gives a surrealism to the grouping. The items can be functional or decorative.



Maria Volokova‘s work, TOPGIRLS, function as vases and strong feminine symbols. The porcelain vessels symbolize historical figures from Hera to Cinderella and Twiggy. The figurines, frozen in pose, allow with room for flowers.

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