Do super bowl ads add up?
ads sold out, CBS, at $2.5M to $3M per. fixation on ads so powerful that no one ponders results. mad men will never admit their commercials are ineffective. yet starbucks and krispy kreme built global brands without advertising, and GM is a flop. via huffingtonpost PLUS something polarizing and political—women and medical issues, also from huffingtonpost [RK]