Haworth's ToDo chair piques cake boss interest.
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Last week the popular realty show Cake Boss featured Haworth’s ToDo lounge chair in their season five finale. And in case you’re wondering, here’s how it went down… Allstate Office Interiors – a Haworth preferred dealership based in Hamilton, NJ, mentions that both Haworth and Allstate are family-owned businesses to Cake Boss Buddy Valastro, who is a member of a family-owned business himself. Timing is everything I guess. Buddy was in the mood to make a cake in the shape of an office chair(!) and after careful consideration, Haworth’s ToDo chair was selected. With cameras filming, a life-size, cake-version of the ToDo chair was created. Towards the end of the design and construction process, Haworth provided the Cake Boss bakery with ToDo handles and feet to finish the cake. Voila!
the ToDo chair
