bottled water hates annie leonard’s short animated film: <a href="http://www.fastcompany.com/1597525/bottled-water-industry-fights-back-against-annie-leonards-story-of-bottled-water" target="_blank""the story of bottled water" . via >fastcompany [RK]
A new brand —and concept— Boxed Water has successfully taken the bottle out of bottled water.
A lowered carbon footprint by shipping their unfilled recyclable containers flat to the water source, keeping the cargo pollution to a minimum while maximizing the capabilities of the carton, which can be broken down again post-consumption. What took so long to think of this? Will the consumer buy into it? Will producers go from plastic to paper?
Producer: Bottled Water is Better