Sony recycle jeans project.
Sony transforms real life tarp ads into one-of-a-kind jeans.
The clothing, however, never found its way to retail outlets. Rather, the jeans were placed back where they first hung, on the side of the Sony Building in Tokyo.
There, shoppers could browse the whole collection and guys decked out in mountain climbing gear scaled the walls to bring them the pair of their choice.
see the movie at creativity online