arper is participating in neocon 2019 at the brand’s new permanent showroom #349.
arper’s expanded footprint in the building, at 2,145 square feet comparing to the previous 1,700 square feet, is a reflection of the brand’s recent growth in the u.s. “we see incredible potential in the u.s. as one of the fastest growing markets for design and workspace needs worldwide,” said claudio feltrin, chairman of the board at arper.
the new showroom presents a range of commercial environments – geared to office, lounge and learning spaces – in alignment with arper’s human-centric approach to design.
the company will communicate its interpretation of the evolution of everyday life and workspaces, and tracing a new direction embodied in the “soft(er)” concept — our lives are stretched by a sense of all-at-once-ness.
in response, we seek out people, places, and things that keep us grounded. we keep things close. we search out comfort, convenience and clarity. we look for flexible spaces that support our needs intuitively, materials and forms that feel good, environments that put us at ease so we can get to the business of living. each in our own way, we are looking for something soft, softer, in a world that at times seems rough around the edges.
from arper’s earliest days, the softer approach to living, learning, and working has framed everything the company created. arper’s families of products are manifestations of essential human values – connection, sensitivity, comfort and ease. arper’s neocon presentation is a visual interpretation of the soft(er) concept by showcasing products with soft materials, welcoming shapes, and soothing colors.