TBWA chiat day announced that Guy Day—the Day of Chiat/Day—passed away in his sleep at the age of 77. Day had co-founded Chiat/Day with Jay Chiat in 1968.
The new agency, as we all know, went on to create some of the industry’s most iconic work, including Apple’s famous “1984” spot which turned the Super Bowl into “an advertising showcase.”
TBWA Wordwide CCO Lee Clow offered his thoughts of the agency’s co-founder: “Guy made me sane while Jay made me crazy. He taught me a lot of things, like how to understand Jay. I probably wouldn’t be here if it weren’t for Guy.”
Resources:
creativity-online
chicago tribune
jayday.org
After the Apple’s Magic Mouse mouse, here’s a blow of heart for this design made entirely of titanium and high quality resin, with laser optics.
Good to go on Windows and Mac OS X.
This is a hand-crafted device that is anything but humble (or cheap) or as smart as MM, but lays down challenge on the design front.
The ID mouse is Bluetooth enabled and is constructed from hand-formed grade one titanium and high quality plastic resin. It features a neodymium scroll wheel and is suitable for both left and right-handed users. Powered by two AAA batteries it is available in black or white and has a three-button layout.
Stunning design comes at a price – $1,200 USD
Designer: intelligent design
Apple introduces world’s first wireless multi-touch “Magic Mouse”.
Apple delivers minimalist design with no buttons, scroll wheels or “nipples” on display. Instead, the entire top of the aluminum-based mouse is a seamless hard acrylic multi-touch surface that lets users navigate using the finger gestures made popular on other Apple devices, such as the iPod touch, iPhone and Macbook trackpads.
Touch-sensitive surface enables familiar mouse controls: left and right mouse buttons, full 360 degree scrolling. Bottomline, the whole surface is, in fact, a clickable button like the original clear Apple mouse.
However, does not pinch zoom – instead, a screen zoom is accomplished by holding the Control key on the keyboard down while scrolling with one finger. Swiping across the touch surface with two fingers lets users flip through web pages in Safari or photos in iPhoto. You can also add custom touch controls.
The new Magic Mouse will be included with every new iMac and is available separately for $69 USD.
Producer: Apple
Jonathan Ive expressed nostalgia for the days before rapid prototyping blaming the rise of rapid prototyping for distancing designers from the physical design process.
‘When we started out we made all our own models. Just pressing “print” is an obstacle to designers being close to the materials and the object. He declined to comment on the state of the UK’s digital product design industry, and said he ‘didn’t know’ if he’d ever come back to work here. via design week [PR]
Their creativity goes beyond products to rewiring themselves. For the fifth consecutive year Apple has topped the list of ‘The Most Innovative Companies’ in BusinessWeek’s annual special report, produced in collaboration with the Boston Consulting Group. Newcomers to this year’s top-list include Samsung, Volkswagen, and Coca-Cola. The rankings always less important than making the list. Household names win again. [PR]
“Most people make the mistake of thinking design is what it looks like…
People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
The Mac is 25 this year. ( 2009 )
—steve jobs, the new york times ( 2003 )
Whether this happens or not iPhone 3.0 copy & paste rumor grabs attention. via lifehacker [PR]
The new Shuffle is small. Really small. Smallest music player in the world.
Apple says it the first mp3 player that talks to you. A new addition to this model is the new VoiceOver feature which compensates for the long-discussed anti-screen. You can manage multiple playlists and get song titles by voiceover at the touch of a button.
Producer: Apple( see features )
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