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aiga medal

Home Tag aiga medal
chicago designer robert vogele. 1928 > 2018.

chicago designer robert vogele. 1928 > 2018.

Aug 10, 2018

above > ruth and bob vogele at their phoenix home

vogele died at his home in burr ridge, illinois, on friday morning. he was 89.

visionary chicago design entrepreneur and mentor, robert vogele, is known for founding two of chicago’s most significant design consultancies. he’s remembered as challenging a long list of designers, business leaders, and anyone who would listen, to consider ‘big d’ design a valuable source of inspiration and goal attainment.

bob was gifted with an eye for creative talent, passion, and focus. he believed that the average person operated at less than 40% efficiency and his goal was to be twice as efficient. he would leave for the office at 4am and leave at 3p to avoid traffic. as much as he loved design though, he spent most of his time finding others to make things happen…a more efficient process to spread big d.

arguably a defining moment for bob was found at the first international design conference in aspen (1951) themed design as a function of management. designer ralph eckerstom (a unimark international founder) had hired vogele in 1949 while bob was studying advertising and graphic design at the university of illinois at urbana-champaign. eckerstrom ran the school’s press department and the two of them went to the conference. design’s relationship with management became a cornerstone of bob’s professional career.

in chicago, vogele’s professional and managerial presence was evident. in 1974 bob and patrick whitney founded the design foundation to promote chicago as a design capital and they collaborated with the international icograda congress to create a conference themed, design that works!

again, wanting a more national platform, vogele lobbied for installing an american institute of graphic arts (aiga) presence in chicago which did come about in 1986, under bart crosby and wendy pressley-jacobs. between 87-90 while i was president aiga restructured creating official chapters and we became aiga chicago. vogele served on both its board of directors and advisory board.

in 1989, the society of typographic arts (sta) found bob moving forces again to rename and reposition the sta to the american center for design (acd), essentially turning a local organization into a national. the acd shut down in 2002 and one wonders today if the internet could have saved it. and the sta is back in business again.

among his many professional achievements he was recently awarded the graphic design community’s most prestigious award, the 2011 aiga medal for being a business strategist and visionary.

bob also passionately loved architecture and art. he and his wife ruth were avid collectors of modern, native american, and folk art.

since 2002, bob among others, helped me create designapplause. he has been an official advisor since 2004.

he is survived by his beloved wife of 65 years ruth gorman vogele; his children and their spouses tom and jennifer vogele, mark and lisa vogele, bruce and tammy vogele, and nancy vogele and lynn feenan; his grandchildren, britta, margit, patrick, taylor, ross, adam, felix, mikkel, lucas, alex, ariel, and lily; and his great-grandchildren, maddox, bo, warren, jude, aidan, olivia, amelie, and link.

Robert vogele awarded the 2011 aiga medal.

Robert vogele awarded the 2011 aiga medal.

Jun 12, 2012

aiga medal | click > enlarge

On April 19, 2012, Robert Vogele was awarded the 2011 AIGA Medal for his sustained contribution to design excellence and the development of the profession. The AIGA Medal is one of the highest honors of the design profession, given to practitioners, educators, and role models since 1920. Bob has joined an elite and distinguished list of professionals who inspire us with their creativity, intelligence, perception and skill.

Over my 40-year relationship with Bob, I’ve found he’s a hard guy to put a label on. Many, including myself, would say he is both a catalyst and a glue. He chooses the kindling, creates a spark and keeps the heat on until the ember of an idea burst’s into a passionate flame. I don’t think he learned how to do this, it’s one of those good life curses that keeps the source as well as the beneficiaries alive.

His obsessions evolve around his concept of Design “big D” and art. You see his eye for art in his homes, his office, his gifts to family and friends, and the many museums he and his wife Ruth have donated to, and it’s only the tip of a collector’s iceberg. He loves architecture though he is a demanding client when it comes to his homes. His last two homes were designed ( by Larry Booth in Snowmass Village, CO and by Robert Whitton in Phoenix, AZ ) to show their art collection. His bucket list could include the design of a good white cube storage facility.

Bob’s professional skills and talents derive from a minor in business and a degree in design and fine art, plus a masters in communication. In his early career days, his ability and good fortune to expose himself to accomplished influencers (Charles Coiner, Ralph Eckerstrom, Herb Pinske, Bob Middleton, Dick Lathum, Jay Doblin, Robert Hood, Walter & Elizabeth Paepcke, Herbert Bayer among others) and in turn learn from the talented of his generation. Add to that a leader’s need for some sense of control and an entrepreneurial gene. He is world-class at both one-to-one and as a manager of many.

co-art director university of illinois yearbook 1949-50

With no clear specific goal in mind at the time, Bob’s particular journey formally started in 1949, while a senior at the University of Illinois in C/U where he worked full-time for the University Press art department headed by a professor of Industrial Design (Ralph E.) and catches a design virus he attributes to the Chicago big D epidemic at this time.

An invitation from Ralph and straight out of college Bob packed his new two-door Chevy (a graduation gift) and they went to the first International Aspen Design Conference. A ground-breaking event, the theme, Design as a Function of Management, forever transformed the sensibilities that he and his associates infused into their careers. Many of the 200 attendees attacked the business participants (including CBS, Herman Miller, Olivetti, Neiman Marcus) for misunderstanding design. The conference served as incubator for a new period in American design in which business began to ‘partner’ with designers as professionals to produce customized environments instead of thinking about design as formulaic add-ons. The concept inspired Bob for 60 years.

massimo vignelli, bob, jay doblin | bob chairs icograda conference chicago 1974

In 1958 he started his own business. Just 15 years after the Aspen virus hit him, Bob chose the American Dental Building to locate his growing business. In doing so, he underscored his POV that to work with business and sell design, the designer’s office needed to look business-like while still providing space for creative work. His minimalist approach centered on white surroundings punctuated with modern furniture and artwork, including some of his own.

In 1970, now in One IBM Plaza, the business capability statement was changed from design to strategic marketing communication. Not done, Bob once again challenged himself and those who worked for him, to think big and constantly expand the application and capacity of good design ideas. In 1982 he founds what becomes VSA Partners, which today has offices in Chicago, New York, and Minneapolis with a staff that hovers over 200.

american dental building office

one ibm plaza office

Bob Vogele wishes to be remembered as a designer, but not by a traditional definition. Rather, to be known for helping define design as a creative planning function for business, and as a creative thinker and mentor. He has a quirky notion to send out a Q&A to find out what people think of him. He seeks and responds to feedback for him to grow and be able to maximize his potential.

Here’s some feedback Bob. Your belief in work, in finding the solution in the doing, in weaving together working and living, has and continues to influence and inspire those you have met and with those with whom you have shared.

big rv

2011 AIGA Medalists congratulations to: Ralph Caplan, Elaine Lustig Cohen, Armin Hofmann, Robert Vogele.

[ emily potts ] [ adam kalish ] [ chicago design archive ]


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