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aaron mickelson

Home Tag aaron mickelson

The disappearing package. A zero-waste conversation.

Feb 21, 2013

disappear-overview1click > enlarge

This is not a new conversation nor even a new idea: if packaging is the largest source of trash in our landfills, why not eliminate packaging? end of conversation for most. Design student Aaron Mickelson has chosen “The Disappearing Package” for his masters thesis at Pratt Institute. His premise is to either repurpose the package so it becomes the product itself or to make it “disappear” after use. Aaron continues the conversation with examples, each with its own distribution and manufacturing challenges, of achieving zero-waste solutions.

disappear-adds1

disappear4

disappear2
package 100% dissolves in the washing machine.

disapear4the package is repurposed

disappear-twinings1when the product is gone, so is the packaging.

disappear3package 100% dissolves and washes down the drain.

disappear1
the last bag IS the package.

disappear-id2
every solution features an insignia that both identifies it as a disappearing package (building brand recognition) and clearly instructs the consumer on how to disappear it.

[ the disappearing package ]

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