sam jacob is designing a new installation within the grand entrance to the v&a to highlight the need to rethink the global plastics system; to consider its full lifetime journey; and to design future-use into every product.

the installation for london design festival follows the recent announcement that sam jacob studio has been selected to transform the cromwell road entrance.

titled sea things, the concept will take the form of a large scale two-way mirrored cube suspended above visitors with an animated motion graphic internally reflected to an infinity that seems both as wide as the ocean and as large as the challenges we face. the project has an aim to evoke a powerful sense of emotion, so visitors come away feeling empowered with a better understanding of their role alongside technology and design to make the world a more sustainable place.