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With almost 3,000 exhibitors, its easy to get overwhelmed at the annual NYIGF, a convention debuting new kitchen gadgets, home goods and children’s products. But neo-utility‘s booth always manages to capture my attention. Representing brands that are both playful and grown up, neo-utility brings thoughtful, well-made design to the work and play space with companies like ANYTHING, IDEA International, Miller Goodman and Very Good & Proper. Here’s a quick rundown of what you can expect to see.
ANYTHING (pictured above) is a collaboration between UK designer Michael Sodeau and Japanese company Suikosha. Together they produce colorful, minimal desk accessories.
IDEA International is a Japanese company representing the designers that made the now famous Music Balloon, the Icon Watch and to:ca, the wooden LED clock.
Miller Goodman makes children’s toys so beautiful you wish you were a kid again. But there’s really no shame in having a set of handmade, wooden blocks on your work desk.
Very Good & Proper is on a “mission to create practical, beautiful and reasonably priced products that last a long time.” Their tables and and stackable chairs will soon be available for purchase online.
