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This is not a new conversation nor even a new idea: if packaging is the largest source of trash in our landfills, why not eliminate packaging? end of conversation for most. Design student Aaron Mickelson has chosen “The Disappearing Package” for his masters thesis at Pratt Institute. His premise is to either repurpose the package so it becomes the product itself or to make it “disappear” after use. Aaron continues the conversation with examples, each with its own distribution and manufacturing challenges, of achieving zero-waste solutions.
package 100% dissolves in the washing machine.
the package is repurposed
when the product is gone, so is the packaging.
package 100% dissolves and washes down the drain.
the last bag IS the package.
every solution features an insignia that both identifies it as a disappearing package (building brand recognition) and clearly instructs the consumer on how to disappear it.
[ the disappearing package ]
