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The WEWOOD philosophy may be a bit too touchy-feely (“WEWOOD…respects your skin as you respect nature by choosing it. Your WEWOOD Watch breathes the same air that you breathe and may awaken memories from another time and place. Your WEWOOD Watch records your sensations and shares your experiences as the perfect natural mate, whose story also becomes yours to wear, smell and feel.) but design-wise they’re spot on. With the exception of the gears, WEWOOD watches are made from 100% natural wood. That means the wrist band, the watch face – even the little knob on the side – is made of wood. Using materials in unexpected ways is one of the most exciting and inspirational aspects of design, and WEWOOD, we commend your innovation. What’s more, if you buy a watch they’ll plant a tree as part of WEWOOD’s collaboration with American Forests, America’s oldest nonprofit, responsible for planting 4.8 million trees this year alone. Get good design and feel good about it, too.
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