the non-pavilion creates a space in its most minimal sense, inviting visitors to engage with the idea of ‘less’ as enrichment rather than loss. drawing on the beauty and simplicity of swiss baugespanne – the poles, rods and wires erected to help the public visualize the impact of a proposed development – the non-pavilion serves as a ghostly reminder of our urgent need to produce less.

through ar technology the digital pavilions aim to ask pertinent questions for our times. can design facilitate a change in mindsets away from consumerism and the mantra of economic growth? can design help identify and promote societal values fit for the 21st century and advance a sustainable, prosperous and fulfilling human existence? how can designers and architects use their skills to provide vision and inspiration for this progressive and much needed movement?