ace hotel london introduces this year’s design initiative, during london design festival, that investigates the opportunities made possible by reusing, repurposing and reinterpreting existing methods, materials and techniques. approaching items through this lens, the project takes form as a collective endeavor, working with a cadre of designers to responsibly create custom, customized and customizable objects for ace hotel london. london design festival promotes the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to deliver an unmissable celebration of design.

this year’s designers include french-born, mexico-based furniture and product designer fabien cappello, who will be designing water jugs and cutlery holders for the lobby; london design studio raw edges, producing rugs in association with gan for the rooftop; amsterdam-based studio bcxsy, who will unveil room dividers for the rooftop; as well as french-born, emerging designer diego faivre who has created door stops for the property.

this year’s design initiative, which showcases eclectic and unique designs that become both necessary operational tools and a way to spotlight exciting global talent, has been collaborated with consultant libby sellers.