to celebrate its 25th anniversary, surface magazine is teaming up with david rockwell to explore american design now by reinterpreting a u.s. icon. aptly called the diner, the experience will take place during salone del mobile and offer a place where strangers become a community, where causal yet intimate encounters occur, and where cultural differences are celebrated. david rockwell and the lab at rockwell group are designing four distinct environments—the roadside diner, the east coast luncheonette, the midwest diner, and the west coast diner.