the idea of endless economic growth is proving environmentally unsustainable. with the global population hurtling towards 11 billion by the end of the century, we cannot continue our consumerist pattern.

as creators of new and desirable things, the design community can help in proposing new and sustainable solutions to the climate crisis.

the concept of ‘degrowth’ offers a response. it suggests sufficiency for all instead of excess for a few. it means imagining a good life beyond consumerism.

the non-pavilion creates a space in its most minimal sense, inviting visitors to engage with the idea of ‘less’ as enrichment rather than loss. drawing on the beauty and simplicity of swiss baugespanne – the poles, rods and wires erected to help the public visualize the impact of a proposed development – the non-pavilion serves as a ghostly reminder of our urgent need to produce less.

through ar technology the digital pavilions aim to ask pertinent questions for our times. can design facilitate a change in mindsets away from consumerism and the mantra of economic growth? can design help identify and promote societal values fit for the 21st century and advance a sustainable, prosperous and fulfilling human existence? how can designers and architects use their skills to provide vision and inspiration for this progressive and much needed movement?

a rallying call to action, the non-pavilion offers a safe space for testing out and discussing ideas for a fairer, richer future.

supported by entuitive

v&a, the sackler courtyard
cromwell road, knightsbridge
kensington
SW7 2RL

tube > south kensington

#ldf19 #victoriaandalbertmuseum