poster house is thrilled to partner with design historian steven heller for an evening examining the iconic and impactful work of lucian bernhard.

lucian bernhard is the putative father of the modern advertising poster. he came to be best known for the sachplakat—or object poster, a subset of the greater plakatstil (poster style) genre. unlike the jewish, vienna-based julius klinger, bernhard left germany before 1933 and became a more variegated commercial artist, producing type face families, children’s books, logos, and identity systems. this wide-ranging talk will examine bernhard’s european and american accomplishments in the design field he helped to invent.