from 24 october 2016 onwards, designers and manufacturers can enter their products for the red dot award: product design 2017 – one of the largest product competitions in the world. for more than 60 years, it has offered a fair and independent design benchmark. the award’s 40 strong, international jury evaluates every product submitted live, on site and only awards the red dot to those that stand out for their good design quality. the application phase for the red dot award: product design 2017 is divided into three distinct stages: the “early bird” phase ends on 2 december 2016 and is followed by the “regular” stage which ends on 20 january 2017, then “latecomer” has a closing date of 8 february 2017.