featuring brand new initiatives, striking installations, inspiring collaborations and high-end design the show will also be at the heart of the newly launched west kensington design district.

new for 2018, the show will present 100% futures – an exhibition showcasing a selection of inspiring and innovative designs geared towards ‘designing for london’. spearheaded by max fraser, a small jury will select 20 projects, created by designers with less than 5 years in industry who have designed cutting-edge work based around the future of city living.

alongside this, 100% design brings together more than 400 international design brands as well as a range of innovative projects from the likes of tesla and riko by starck. the highly coveted talks with 100% design will return for 2018, featuring keynote sessions by industry heavyweights, panel discussions, trend forecasts and more.

at the heart of the newly formed west kensington design district, 100% design is the destination for architects and designers to source the latest products, discover new interior design trends and emerging brands.

[ 100% design ]

100% design is the original destination for designers in london and has an established history of providing a platform for emerging talent. some of the uk’s most well-known designers made their debut at 100% design, including barber & osgerby, tom dixon, benjamin hubert, ella doran and jamie anley.

100% design was first staged in 1995. today, the show attracts more than 27,000 visitors including architects, designers and interiors specialists.

featuring an unrivalled talk’s programme, bespoke installations and a curated selection of world-leading international brands, 100% design is the dedicated meeting place for design during london design festival.