for the first time in a decade—and only the fifth time in its history—general motors is getting a new logo.

the company said in a statement:
the new gm logo features a color gradient of vibrant blue tones, evoking the clean skies of a zero-emissions future and the energy of the ultium platform [gm’s ev battery system]. the rounded edges and lower-case font create a more modern, inclusive feel. the underline of the “m” connects to the previous gm logos as well as visually representing the ultium platform. and within the negative space of the “m” is a nod to the shape of an electrical plug.

[ image” gm ]

like the clean skies blue.

[ general motors ]