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American design company Wolf-Gordon has created a temporary, 75 eight-foot long site-specific installation that will sweep through the main escalator space between the first and second floors of the Merchandise Mart during NeoCon 2013. For the second year in a row, Marybeth Shaw, the company’s chief creative officer, has teamed up with designers, karlssonwilker, and fabricators, The Guild, to assemble a dramatic, experiential welcome for show attendees.

The sculpture references the power of natural forces that are having an increasing impact on human habitats, behaviors and policies, while focusing on their more constructive, aesthetic qualities. The panels are covered, front and back, with 150 Wolf-Gordon wallcovering and upholstery textile items. The escalator is located at the “town square” of the Mart, on a direct path from the most highly trafficked entry, and across from the building’s food court.

This is Wolf-Gordon’s second site-specific art installation created for [ NeoCon ] The company debuted this innovative sponsorship of the escalator “air space” at last year with “Canopy,” an asymmetrical, crystalline structure that celebrated the Company’s newly expanded product line in upholstery and drapery textiles.

[ wolf-gordon ] is an American design company founded in 1967 to offer designers a comprehensive source for all types of wallcoverings, united by the common qualities of excellent design and dependable performance. The product line includes wallcoverings, upholstery and drapery textiles, paints, and Wink clear, dry-erase coating. Wolf-Gordon sales representatives are based in all major markets in the United States. [ showroom #10-161 ]

[ karlssonwilker ] designs graphics and three-dimensional projects for a diverse mix of cultural and commercial clients, from local non-profits to global corporations. Founded in 2000 by Hjalti Karlsson and Jan Wilker, who met while working for Stefan Sagmeister, the studio is known for its clever, adventurous and, often, insouciant design solutions.

[ the guild ] located in Brooklyn, Los Angeles and Miami, is a collection of artists, designers, architects, project managers, developers, carpenters and painters that collaborate on the design and fabrication of environments and experiences. They work for a diverse client list in fashion retail and media.