above > photo courtesy matthew sperzel

the fashion crowd flocks to a byredo’s pop-up the miami design district, which was designed in a chic wooden structure and features an exhibition of his own photographs.

byredo was founded in 2006 by ben gorham. ben began to be intrigued by scent and memory after traveling to his mother’s hometown in india, where he was stirred by the aromas of spices and incense. inspired by this trip, byredo’s scented candles and perfumes have been developed with an understated approach, using simple composition of the highest quality raw materials.