created in tel-aviv, iota will present during maison&objet in september, the french design tradeshow, its collection of carpets, cushions and hand crocheted poufs. based on a social dimension for its production, iota highlights its approach and traditional savoir-faire by showing for the first time in europe an elegant and contemporary collection.

using a very traditional know how mixed to a contemporary design and vision, the collection launched for the first time in europe seems to be a very good fit to color trends for fall 2016: warm hues of gray, pink, deep purple and light blue, the objects offer a comfy lifestyle with original shapes.

teaching and making more attractive people’s savoir-faire and mixing it with modern technologies and a very modern vision, they propose a very engaged design which directly has an impact on human lives. as a social business, both ecologically and socially conscious, iota works within communities with high rates of unemployment and provides monitoring programs for men and women.

iota works with talented people with no prospect of employment, giving them opportunities by investing in their training mentorship. they give their employees the option of working from home and reward them with a fair pay, while creating a sense of community empowerment.

most of the profits from iota’s products are invested in welfare and educational programs.  

carpets, poufs and cushions make use of colors shades and materials by offering a sensitive experience with the object. the contemporary and fancy lines of this collection show that handmade products can have an important and logical place in contemporary design.

a one of a kind proposition between traditional techniques and pure lines which makes for good crochet in modernity.