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the redchurch room

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28 redchurch street
london, E2 7DP United Kingdom

September 2019

hem at play in shoreditch design district. london design festival 2019.

17 September 2019 @ 10:00 am - 22 September 2019 @ 7:00 pm BST
the redchurch room, 28 redchurch street
london, E2 7DP United Kingdom
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during this year’s london design festival, stockholm-based design brand hem will take over the redchurch room in shoreditch to launch the incredible house of cards by dutch designer bertjan pot; the brand’s second product from a new accessory collection curated by modern design review.

pot, who is known for his playful and whimsical designs, was tasked by modern design review with the creation of a piece that epitomizes the idea of a ‘decorative accessory’. like all the items in this growing collection of works, the emphasis has been on the creation of an expressive object that is characteristic of the designer’s ethos and way of working. the incredible house of cards is a modular sculpture crafted from cardboard. it uses a simple assembly method that when realised creates an optical illusion through the perception of color depending on the position of its viewer.

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