here’s a gift suggestion for under $25.00 US. the creator-director, gary hustwit hopes Objectified will get non-designers curious about why objects take a particular shape. it’s an informative and educational movie shot in documentary style. also the kind that gets played over and over again if you have a jones for product design / designers. google it—many reviews out there.
Running time: 75 minutes. Extra footage: 60 minutes.
Artist: gary hustwit
Producer: swiss dots
good design is as little design as possible
Dieter Rams (born May 20, 1932 in Wiesbaden) is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.
In 1993 I asked Dieter to speak to the Architecture & Design Society at the Art Institute of Chicago. The society recently had a name change: “design” had been added. We joked ( ahem ) at the time that the real estate economy was so bad that the Architecture Society needed new members. We needed a credible and passionate design icon to speak to this group. Dieter became the first designer to speak under the society’s new name.
What I remember that night and again recently while watching the Objectified movie was Dieter’s 10 design principles. Honestly, I can’t tell you for sure that these are the same principles. Hoping Dieter will set the story straight.
I think I like the earlier stuff better. Maybe it was the materials or maybe it was so different than the pack at the time. The first Braun product I remember making a design connect to me was an electric razor. Much of Dieter’s work has long seemed more connected to brutalism than minimalism. Let’s say beautifully, brutally, minimal.
* Good design is innovative
* Good design makes a product useful
* Good design is aesthetic
* Good design helps us to understand a product
* Good design is unobtrusive
* Good design is honest
* Good design is durable
* Good design is consequent to the last detail
* Good design is concerned with the environment
* Good design is as little design as possible
A record player, nicknamed Snow White’s Coffin, changed all that. Ed. note: DR, my guest lecturer was first “designer” to speak to Architecture Society. DR gave me three Braun watches. via v&a museum [PR]