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humanscale presents bodies in motion at ventura centrale. milan design week 2019.

9 April 2019 @ 9:30 am - 14 May 2019 @ 7:00 pm CEST

an exploration in human movement

humanscale, the leader in ergonomic solutions that improve the health and comfort of work life, returns to milan design week 2019 with an immersive installation, bodies in motion. in a bold expression of sustainability, humanscale presents a minimally built, interactive experience that explores the essence of human movement. bodies in motion is a visual metaphor of humanscale’s commitment to human factors and designing for movement. the installation highlights their pioneering use of natural ergonomics, which draws upon the laws of physics and motion to design products that automatically adapt to the user’s position.

humanscale invited long-time design collaborator, todd bracher to create a multi-sensory experience at salone del mobile. with interest in exploring new modes of expressing human movement, bracher tapped studio thegreeneyl, a design and research practice with a focus on digital design. the installation reinterprets the original scientific method of motion perception developed by swedish psychophysicist, gunnar johansson in 1973, which involved placing lights on key points of the human body to highlight movement.

“when considering the experience, we looked to strip away cosmetic distractions and reveal human movement in its purest form. we wanted to extend this essential understanding of motion to fill the tunnel at ventura centrale in an experience that engages all visitors in the space,” says designer todd bracher.

bodies in motion will be displayed during milan design week in the historical vaulted warehouses beneath the milano central station as part of the third edition of ventura centrale.

#bodiesinmotion #designforhumans


9 April 2019 @ 9:30 am
14 May 2019 @ 7:00 pm
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1 800 400 0625


humanscale centrale
via ferrante aporti 29
milan, 20125 Italy
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