Apartment Therapy called this year’s show-stopping booths “a mix of design carnival, furniture circus and visual theme park,” and if we’ve learned anything so far from Salone Milan this year, it’s that designers love a good show. Years of planning and hard work go into each and ever product featured on the exhibition floor, but what would these designers be without a good display? Out of the hundreds of chairs at Salone, what draws your attention to one and not another? Let’s take a look at who’s sitting down on the job and who’s strutting their stuff.
Kartell’s unabashed use of red is real winner in my book. Displaying all their wares side by side in a single color is also an effective way to show off the individuals designs without distraction. It’s simple, bright and straightforward, and the flawlessly executed big, bold lettering is downright eye-arresting.
I also love the collaged wall mural Dedon used. Their mostly neutral-colored wares benefit from the backdrop of bright shapes and patterns.
Lastly, Alias wins for cleverness with their great wall of stacked chairs. Talk about a way to effectively display your product while using the product as the display itself. Of course, it doesn’t hurt that all of these booths also have stellar products to hawk.
[ at the salone internazionale del mobile ]