new application for iPhone, iPod touch, and iPad for How It Is –
the new unilever series commission for tate modern’s turbine hall by polish artist miroslaw balka.


The How It Is application for iPhone™ or iPod touch® is an interactive interpretation of Miroslaw Balka’s epic work in The Unilever Series, How It Is. Drawing on Balka’s own handwritten notes, playlists and interviews about his Turbine Hall commission, it allows you to immerse yourself in a dark and mysterious 3D world. As an added bonus, if you can get to Tate Modern, opening the How It Is App on your iPhone there will unlock a secret game.

The How It Is application works with iPhone 3G and iPod touch (though the location service will only work with iPhone 3G). It is available on the App StoreSM. The App Store lets you browse applications and download them directly to your iPhone or iPod touch.

customer review: “While I have found apps often distracting (trenches) or addictive in short bursts (doodle jump), this is the first time I have experienced a fully immersive app. Play it with your headphones in the dark and allow yourself to be impressed with how you deal with the unknown. If you have no interest in what is an experience not a game then don’t bother, but I thought it was utterly brilliant.”

Resources:
tate modern
itunes app store
app designer: champayne valentine