presenting coll. no – v by lazzarini & pickering.

what has driven marta sala to now start her own line of furniture and objects, distinguished by the charming acronym msé? what kind of reasoning inspires an entrepreneur who – although still young as an exponent of a second family generation – has already gained many years of experience dealing with designers and manufacturing? is there more calculation or risk, boldness or recklessness, behind such a decision, at a time like this?

probably nothing of the sort. one would say rather, seeing the tangible results of this new project, that naturally arise from the dna of an artistic family (her mother is maria teresa tosi, founder of azucena with her uncle luigi caccia dominioni and ignazio gardella, two giants of critical modernism in architecture), the desire to tackle that 10% inspiration, 90% transpiration.