Heightening awareness of design-driven objects.

Haworth’s ToDo chair piques cake boss interest.

haworth-cake4click > enlarge


Last week the popular realty show featured ’s ToDo lounge chair in their season five finale. And in case you’re wondering, here’s how it went down… Allstate Office Interiors – a preferred dealership based in Hamilton, NJ, mentions that both and Allstate are family-owned businesses to , who is a member of a family-owned business himself. Timing is everything I guess. Buddy was in the mood to make a cake in the shape of an office chair(!) and after careful consideration, Haworth’s was selected. With cameras filming, a life-size, cake-version of the was created. Towards the end of the design and construction process, Haworth provided the Cake Boss bakery with ToDo handles and feet to finish the cake. Voila!



haworth-cake2


haworth-cake1


haworth-cake3the ToDo chair


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[ cake boss ] [ haworth ]

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