Heightening awareness of design-driven objects.

Haworth’s ToDo chair piques cake boss interest.

haworth-cake4click > enlarge


Last week the popular realty show featured ’s ToDo lounge chair in their season five finale. And in case you’re wondering, here’s how it went down… Allstate Office Interiors – a preferred dealership based in Hamilton, NJ, mentions that both and Allstate are family-owned businesses to Cake Boss , who is a member of a family-owned business himself. Timing is everything I guess. Buddy was in the mood to make a cake in the shape of an office chair(!) and after careful consideration, ’s was selected. With cameras filming, a life-size, cake-version of the was created. Towards the end of the design and construction process, provided the Cake Boss bakery with ToDo handles and feet to finish the cake. Voila!



haworth-cake2


haworth-cake1


haworth-cake3the ToDo chair


haworth-cake5

[ cake boss ] [ haworth ]

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