Heightening awareness of design-driven objects.

Be original at new york design week.

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Be Original, in its commitment to initiate discussion on the importance of preserving across North America, will appear at a number of events and locations throughout what has become known as New York Design Week.

[ Tradeshow Exhibits ]
Be Original will appear at New York City’s two largest design tradeshows: WantedDesign, 17 > 20 May at the Tunnel (269 11th Avenue), where the group will have a booth at the 11th Avenue entrance, and the International Contemporary Furniture Fair (ICFF), 18 > 21 May at the Javits Center, booth #976. At each fair, will share information on the initiative and host giveaways and social media contests to help promote the campaign, with branded buttons and chances to win and an exclusive Life case designed by , Founder and principal designer of MINIMAL studios.

Events Hosted by Be Original Founding Member Companies
Additionally, employees will be wearing Be Original t-shirts during select events hosted by Be Original founding member companies, including and on Monday, 20 May and Tuesday, 21 May to raise awareness for the movement and spark conversation about original design and authenticity.


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[ Be Original ]
A movement formed by Alessi, , , , , FLOS, , , , , and which is committed to initiating discussion on the importance of preserving original design across North America through informational, educational and influential marketing initiatives and consistent efforts to promote this agenda in various design contexts.

[ be original blog ] [ facebook ] [ icff ] [ New York Design Week ] [ twitter ][ WantedDesign ] #BeOriginal #wanteddesign


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