Heightening awareness of design-driven objects.

Ambiente 2013 quick glance.

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Ambiente is considered the most important trade fair in the global consumer-goods business. Occupying 27 halls, 4,500 exhibitors will show original items and innovations in the fields of Dining, Living and Giving. In addition to a complete overview of the market, Ambiente will be host an assortment of events that provide valuable inspiration for the coming business year.


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opening gala image courtesy of @kaihattendorf


[ partnering with france in 2013 ]
This year, as part of its partner country concept, it will be France’s turn to present an extensive programme based on the motto ‘La France un art de vivre’.

[ contract business ]
Around 250 exhibitors will present their offerings and solutions for furnishing specialists, interior designers, caterers and the hotel business. During the run-up to the fair, a digital matchmaking platform enables users to find information about companies and make arrangements for personal contacts at the fair. In addition, guided hotel tours reveal the various concepts for fitting out the top hotels ‘Steigenberger Frankfurter Hof’ and ‘The Goldman 25hours Hotel’. There are exciting talks and presentations for purchasers and decision-makers in the specially created Contract Business Lounge in Hall 4.2


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[ trends 2013: open for new ideas ]
A safe path through the jungle of styles is provided by Ambiente Trends 2013 in Galleria 1. There, the trend experts from the bora.herke.palmisano style studio will be presenting the four trend worlds ‘blossom field’, ‘classic ground’, ‘eccentric domain’ and ‘contrasting sphere’. The impressions gained from this presentation will acquire even greater depth in the talks held by this trio of designers, as well as guided tours of the special show.

[ solutions: discovering functional innovations ]
Once again, Ambiente, the leading international trade fair, will focus on exhibitors’ innovations in the fields of tableware, kitchen ware and household goods. After the successful premiere at Ambiente 2012, the London product designer Sebastian Bergne will also curate the upcoming special show in the foyer of Hall 4.0.


ambiente-ding30001ding 3000 | normann copenhagen


[ design plus: an award with a tradition ]
A success for the 30th time: in 1983, with the aim of creating a larger public for products that explore new paths in the world of design, initiated the ‘Design Plus’ competition. The award is presented by an international jury strictly on points of design, usability and materials used.


ambiente-bmw1bmw 1 series one of three models winning awards

[ german design award 2013 ]
The German Design Award is the international premium prize awarded by the German Design Council. For the second edition of the prize an independent jury of experts selected a total of 90 award winners in ten categories from more than 1,500 nominated products. The award ceremony will be held at on the first day of the fair and the products will be on display on every day of the fair.

ambiente-youngtalent1interior lifestyle tokyo award 2012 winner will be invited to ‘talents’ at ambiente 2013



[ talents: fresh design ideas from 13 countries ]
‘Talents’, the successful scheme for promoting newcomers, combines creativity and business. Ambiente offers selected nextgeneration designers a free opportunity to present their works to an international trade public. This time, they come from China, Estonia, Finland, France, Germany, Great Britain, India, Italy, Japan, the Netherlands, Portugal and the Czech and Slovak Republics. In a specifically designated area in Loft Hall 11.0, 18 young designers and design studios will present themselves and their work.

[ next: new product ideas from design oriented small enterprises ]
In the ‘Next’ promotion area, young companies with a background in design will present exciting innovations in the product segments ‘Loft’, ‘Young&Trendy’ and ‘Carat’. A total of 35 small enterprises from 14 countries will be exhibiting their products in the three special areas in Halls 9.3, 11.0 and 11.1: witty presents, unusual jewelery and creative accessories for modern lifestyles which make that subtle difference to the assortment. Anyone looking for new product ideas at Ambiente should not pass up the opportunity to visit the ‘Next’ special areas.

[ international lifestyle studies: the trend scouts of tomorrow ]
In cooperation with Ambiente, the Fontys University of Applied Science from the Netherlands will be sending trend scouts to the fair for the second time. It is one of the few universities in the world to offer young, up-and-coming professionals a course of studies in ‘Trend Watching’. The young trend watchers will focus on future-oriented, innovative and trendy products. They will be deliberately on the lookout for megatrends at Ambiente. The trend scouts will present the results of their research at their own stand and while making the rounds of the fair.

plagiarius-latina1street lamp “latina” installed on “al waab street” in qatar given ultimate compliment



[ plagiarius: innovation vs. imitation ]
Every year, as part of the Ambiente programme, the plagiarism campaign Aktion Plagiarius e.V. awards the ‘Plagiarius’ negative prize for especially brazen copies. An will compare the counterfeit products and the originals.

[ Kitchen Innovation of the Year ]
The ‘Kitchen Innovation of the Year’ award is organized by the LifeCare Initiative and pays tribute to products that are especially user-friendly.

[ Pro-K Product of the Year 2013 ]
It’s already clear who will be the winners of the ‘Product of the Year 2013’ competition, which is organised by the pro-K Industrial Association for Semi-finished Products and Consumer Products made of Plastics. A jury of experts has awarded 18 prizes, the winners will be on display.

[ Present: a new setting for everyday things ]
The ‘Present’ project deals with the theme of how to provide a new setting for everyday things. It is all about the microcosm of one’s own four walls and the various functions they perform. Students from Faculty III – Media, Information and Design – of the University of Hanover will present designs that were created as part of this project.


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modular thatch panels | ratia rabemananoro |france | 1st prize architecture


[ adream 2012 ideas competition ]
For the second time, the Free State of Thuringia and the Region of Picardy have invited applications for the ‘adream’ ideas competition. The competition is about linking architecture and design with the theme of renewable resources and ecological materials. From a total of 532 projects submitted from all over Europe; some will be on display at Ambiente.

[ Cafés with added value ]
In the ‘Café Manufaktur’ French designer Olivier Gagnère uses a selection of exhibitors’ products to create a special atmosphere. The ‘Metropolitan Garden Café’ and the ‘Café Seeds in the City’ give visitors an impression of what the topic of urban gardening is all about. These and many other cafés and restaurants are an invitation to the visitor to relax and network during the fair.

[ about ambiente ]
Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, around 4,500 exhibitors occupy 27 exhibition halls to show what consumers will be able to see in shops around the world throughout the year. In tandem a wide variety of events, promotional programs, trend presentations and awards ceremonies.

[ about messe frankfurt ]
Messe Frankfurt is Germany’s leading trade fair organiser, with 538* million euros in sales and 1,891* active employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and approx. 50 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations. In 2012, Messe Frankfurt organised 109* trade fairs, of which more than half took place outside Germany. The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent. * preliminary numbers (2012).

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