The ‘simple and surprising’ veronika wildgruber.

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It was easy to miss the small DMY satellite show where Veronika Wildgruber‘s craft-focused products were on display earlier this summer, though I wish I hadn’t. The attention she pays to every aspect of the design process, from concept to execution, is clear even just by looking through her website. Because she has a knack for making hard wood appear soft, the Berlin-based designer describes her work as “simple and surprising.”

The best example of this is Soft Wood, a limited edition collection of chairs that, at first glance, appear to have upholstered seats and backrests but are actually made from wood. Her Wood Bulbs series has a similar soft look, with rounded edges that mimic the form of a traditional bulb, though these are fitted with LEDs. Little Creatures, her latest collection is a modular storage unit that can be stacked one on top of the other for a tower of handmade wooden cubicles, or used alone on the ground, where “they look like little living creatures who conquered our spaces. A bit familiar, a bit strange.”

See the rest of Wildgruber’s work, like her clever Hand Towel, which is equal parts dishcloth and oven mitt.

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