[DA] Jørgen, tell us about Bodum’s tagline “Make taste not waste.”
[JB] The tagline is about five years old, about the time of the introduction the capsule coffee system. The capsule coffee system makes coffee 10 times more expensive, and secondly, if you take one of the big capsule companies, they produce 9 billion capsules a year, just one company; six-thousand tons of aluminum. There were many court cases against us when we made that statement. They were saying at the time they were 60% recycled and they’re not even 10% recycled. And so far we’ve won all the cases.
l > r: richard & antony joseph, founders and head of josephjoseph
[DA] JosephJoseph is known for good looking and well-functioning products. Can you say your products are design-driven or is there another way to describe the concept-to-completion of your products?
[AJ] We’d say our products are function-driven. Every product has a functional story. A lot of people say “oh yeah, that’s the colorful kitchenware stuff. Yes, color is part of our identity though that might change as it could be black and white in two years time. But we feel the constant, the overall driver is function.
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above: The new Bistro Pour Over Coffee Machine. Give Bodum a degree of credit for trying to make a better cup of coffee by tweaking their famously successful french press. [ details ]
above: JosephJoseph add a twist to the whisk. As a flat whisk, Twist™ is ideal for mixing sauces in low pans or for making gravy in roasting trays. Then, with a simple turn of the handle, Twist™ morphs into a balloon whisk, allowing egg whites to be whipped into peaks of perfection. [ details ]