Heightening awareness of design-driven objects.

A brusselicious food truck. Milan 2012.

click > enlarge


In the context of ‘’ and the exhibition Perspectives, Brussels Invest & Export is also organizing : an event that highlights Brusselicious, the year-long gastronomy celebration that takes place in the Belgian capital throughout 2012. Bringing together the talents of , renowned Belgian designer and Eric Boschman, sommelier and gastronomic writer, the project promises to be tasty.
From 16 –20 April a caravan customized by Lust and belonging to Visitbrussels, one of the partners of the project, will be permanently parked outside the entrance to the . After a long day on their stands, professional and public visitors to Design Week can enjoy an animated gastronomic experience, as each evening Boschman serves up a mix of Belgian local produce, organic ingredients and black-yellow-red delicacies. Moments of relaxation under the trees of the Viale Alemagna, with Brussels’ gastronomy and design on the same menu.





Lust is also responsible for logo ‘Insalta belga’, which is the Italian translation of ‘chicory’. The vegetable is a national Belgian dish and chicory forms the basis of all the appetizers on the daily evening menu. The food will be accompanied by a selection of Belgian alcoholic drinks (4cl) and served in Lust’s special take frozen shot glasses.





The color-of-the-day it seems is grey. You’re encouraged to throw the shot glass. Hence the wet sidewalk surrounding the truck.


As we are rushing to be somewhere else I’m sorry I couldn’t find out more about the truck itself. If anyone knows… [ insalata braga ]

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1 comment so far ↓

#1 Marlene Rutherford CANADA on 07.12.13 at 1:46 pm

What a beautifully designed food truck! I also love the table-and-chair designs–and even the name, as I have always appreciated chicory plants for their utility and decorative blue flowers.

If we’re ever in Milan we’ll be sure to visit for a meal…

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