Heightening awareness of design-driven objects.

Braun watches. The first and the latest.

with braun, everything begins with a history lesson. [click all images to enlarge]


braun is relaunching a new line of wristwear (above) designed by zeon. what zeon kept was minimal and functional, one recessed button and a distinctive scroll wheel is all you get, we think. also comes in silver. the new watch is still under development, so details are few. zeon says the watch should be released in the fall.





above: the aw20 designed by detrich lubs (1990) most closely resembles the braun clocks.





above: braun’s first quartz analog aw10, designed by dietrich lubs in 1989.





above: braun’s first watch, the dw20 (1977) by rams / lubs. unfortunately due to the many problems experienced with the LCD module it was only in production for a year before being replaced by the dw30.




above: the watch gave me in 1993 (right) when he gave a lecture at the art institute of chicago.

note: the ab20 alarm clock (1975) by rams / lubs set the basic design for subsequent clocks and watches from braun. and clocks until the new zeon watch (2011) never looked sleek and stylish but always modern, pure, and timeless.

resources:
zeon
herbert born
braun designs
dieter rams. 10 principles of design

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1 comment so far ↓
#1 design: the classic Braun watch and similar | Wuff UNITED STATES on 07.11.11 at 8:08 pm

[...] offer on a handsome Mondaine watch, which reminded me of the watch I wear, which led me to a design article about it and some weird new Braun watches. The AW was designed by Dietrich Lubs in the almighty [...]

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