Jan 28, 2010
Sony recycle jeans project.
Sony transforms real life tarp ads into one-of-a-kind jeans.
The clothing, however, never found its way to retail outlets. Rather, the jeans were placed back where they first hung, on the side of the Sony Building in Tokyo.
There, shoppers could browse the whole collection and guys decked out in mountain climbing gear scaled the walls to bring them the pair of their choice.
see the movie at creativity online
3 comments ↓
Social comments and analytics for this post…
This post was mentioned on Twitter by DesignApplause: Sony recycle jeans project.: Sony transforms real life tarp ads into one-of-a-kind jeans. There, shoppers could br… http://bit.ly/9qr60n...
[...] This post was mentioned on Twitter by Enviro Smith, Tuija Seipell, DesignApplause, Juliana Swenson, phonebook and others. phonebook said: DesignApplause | Sony recycle jeans project. http://bit.ly/dzBTNX [...]
I love it that you posted this project. It’s so cool and creative. The sort of inspiration we all need sometimes.
Leave a Comment
Alas, yes we moderate comments. Please proceed to add value.