Heightening awareness of design-driven objects.

Sony recycle jeans project.

transforms real life tarp ads into one-of-a-kind .





The clothing, however, never found its way to retail outlets. Rather, the jeans were placed back where they first hung, on the side of the Sony Building in Tokyo.





There, shoppers could browse the whole collection and guys decked out in mountain climbing gear scaled the walls to bring them the pair of their choice.


see the movie at creativity online

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3 comments ↓

#1 uberVU - social comments 174.129.78.58 not found on 01.29.10 at 4:00 pm

Social comments and analytics for this post…

This post was mentioned on Twitter by DesignApplause: Sony recycle jeans project.: Sony transforms real life tarp ads into one-of-a-kind jeans. There, shoppers could br… http://bit.ly/9qr60n

#2 Tweets that mention DesignApplause | Sony recycle jeans project. -- Topsy.com UNITED STATES on 01.30.10 at 5:45 pm

[...] This post was mentioned on Twitter by Enviro Smith, Tuija Seipell, DesignApplause, Juliana Swenson, phonebook and others. phonebook said: DesignApplause | Sony recycle jeans project. http://bit.ly/dzBTNX [...]

#3 Juliana Swenson UNITED STATES on 02.09.10 at 12:13 pm

I love it that you posted this project. It’s so cool and creative. The sort of inspiration we all need sometimes.

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