Pepsicobama.

There’s a lot of rhetoric regarding what came first — Pepsi or Obama. (left) Dates not exactly correct but not wrong either – duality in vitro. An unofficial chronology…



Above: 1893 to 1991. Pepsi provides photo. Hmmm, when was Coke logo created?


Above: rolls out summer 2007 designer: sender llc



Above: October 2008. pepsi provides photo. created by: tbwa\chiat\day



Above: October 2008 let’s play twister



Above: December 2008. on youtube sol sender shares the development of his logo

Other sources:
August 2008 slate
August 2008 ad.blogspot
October 2008 ugly doggy
October 2008 designapplause
December 2008 logo design love
December 2008 youtube and pepsi ralph santana
January 2009 washington city paper
January 2009 ad age and pepsi exec frank cooper