Comments on: McDonald’s cooks up minimal. No logo.

By: This McDonald's doesn't look like a McDonald's - Dave and Phil's Eating Adventures

Thu, 09 Jul 2009 01:00:18 +0000

[...] The DesignApplause website has photos and more details. [...]

By: This McDonald's doesn't look like a McDonald's - Dave and Phil's Eating Adventures

Wed, 08 Jul 2009 10:55:28 +0000

[...] The DesignApplause website has photos and more details. [...]

By: Political Forum

Political Forum — Wed, 25 Mar 2009 06:30:36 +0000

Hi, I can

By: PRand

PRand — Tue, 17 Mar 2009 21:25:40 +0000

Neil says the logoless branding effort is dead. It appears as a guerilla test to get buzz in local hot spots. He'd follow up in detail when back in the area and if there is a story to tell. Till we know why it failed ( if it even failed ) we can come to our own conclusions. Anyway, Neil is on a McD roll with this post...hotdog!

By: PRand

PRand — Thu, 05 Mar 2009 05:35:50 +0000

Left a note for Neil Duckett to see how things are going. My guess from his blog alone ;-( btw - looking at photos of the interior one wonders how large is this space? If it is anything like a hotel room in Tokyo it is very intimate. If you compare Starbuck's venues size does matter: bigger floorplans seems to encourage a larger critical mass. Is it about the product or something else?

By: Carly

Carly — Thu, 26 Feb 2009 00:25:12 +0000

I personally think the McDonald’s arch had some creative uses that were not entirely utilized within America. I’m happy about the barren packaging but it does go slightly beyond chic and into obscure. Without the picture of the burger on the exterior, I don’t think many Americans would equate this with fast food, especially McDonalds.

By: LJ

LJ — Mon, 23 Feb 2009 19:55:37 +0000

I don’t think having a lounge-like interior to the restaurant would make a difference in America. We’re “on-the-go.” To me, fast food is simply that. You’re in and out, and I definatly wouldn’t want to sit and eat my fast food in a dark room listening to country. As for getting rid of the golden arches, I didn’t like them anyway so that’s a plus. I don’t think the packaging design does anything for the product. It’s boring.

By: ap

ap — Mon, 23 Feb 2009 17:01:48 +0000

If you can’t biggie-size it, it would never fly in America..

..but if you gave away teenie-beanies with every meal.. now there’s an idea.

By: dc

dc — Mon, 23 Feb 2009 16:32:33 +0000

Question: Who sold this idea to ronald and how did they make it sound like an idea worth following through on?

By: Chester

Chester — Mon, 23 Feb 2009 16:04:56 +0000

While there are certain parts of this campaign I really like (the posters and the store interior design), there are other parts that I think American audiences would be confused by. The store exterior, for one, seems to me to be as easily a Burger King as it is McDonalds. Branding through a product is something that McDonalds has actually done well in the past (the Big Mac, Happy Meals etc.) I wonder if this doesn’t take it one step too far.

As for the packaging, just don’t care for it. Something about the font bothers me (a little too condensed, maybe?). If the packaging had gone the way of the poster advertising, I think it would be a bolder, more eye-catching strategy.