Heightening awareness of design-driven objects.

21st century waterfall.


animating water bottle recycling rates 2005

greenberg1.jpg
steve greenberg 2008

The water bottle: public enemy #1 to a growing number of observers.

Cornell University made the animation to raise awareness about the surprisingly poor recycling rates of plastic water bottles. Since its recent popularization, bottled water (in all its flavors) has become one of the most consumed, yet least recycled beverages. For example, it is estimated that in 2005 alone approximately 30 billion plastic water bottles were purchased, with only about 12% recycled (in part due to out-dated deposit laws). The remaining 25 billion bottles were either landfilled, littered or incinerated. Obviously that’s a lot of bottles, but statistics involving “billions of bottles per year” can be difficult to put into perspective.

The computer animation provides a simple visual comparison of the rate at which plastic water bottles were recycled (approx. 100 bottles/second) to the nonrecycled rate (approx. 845 bottles/second; see image) in 2005. The computer simulated and rendered both torrents of plastic water bottles using custom multibody dynamics, collisions, finite-element structural vibrations and sound synthesis.

Reduce, reuse, .

via Cornell University see photographic artist Chris Jordan and his images of . see our post don’ trash. make art.

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5 comments ↓

#1 DesignApplause: Recognizing design-driven objects - Don’t trash. Make art. CANADA on 03.11.08 at 12:26 pm

[...] see our post 21st century waterfall [...]

#2 Blake UNITED STATES on 03.19.08 at 7:52 am

Awesome animation; that’s really eye-opening. It’s funny how many Americans complain about the high cost of gas, yet still drink bottled water that is even more expensive.

#3 admin UNITED STATES on 03.19.08 at 10:18 am

blake, you are right. the steve greenberg cartoon was really timely and really gives a nice visual example of your point. i found the cartoon after this post was published and steve consented to putting on this post. so thank you steve!

we are trying to change our ways in our house. we are buying gallons of water from costco, and though we have a recycle program in our community, the small bottles are admittedly convenient. we are back to using a water filter (taste purposes) and filling the bottles with our filtered tap water. talk about coming full circle.

#4 custom waterfalls PHILIPPINES on 08.11.10 at 11:46 pm

If that time comes, oh God what will we do.
We must stop what we are doing right now to avoid that kind of waterfall.

When I looked at the video I realize our wrong doings. Well, we can’t stop it but we can prevent it.

#5 DesignApplause | Don’t trash. Make art 2. CANADA on 02.01.11 at 2:38 pm

[...] bumper sticker here. —No to trash. Make art!— You get the idea, help us out here. see our post 21st century waterfall and faux-suede from recycled bottles. [...]

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